World Breastfeeding Week is a special moment that should be taken as an opportunity to promote this practice around the world.
In Mexico, this year was emblematic. For the first time, breastfeeding escalated in the media, it was assumed as an issue of public policy, involving government responsibilities, not just women.
Moreover, the Mexican government passed a decree which amended laws of the health system to promote breastfeeding.
In turn, the government of Mexico City decided to launch a controversial media campaign to promote breastfeeding.